She just got ‘Fired” as the evening news anchor so what now? Katie Couric who did
morning TV before the evening news and will now enter the world of daytime talk in the post-Oprah Winfrey era. ABC announced Today a multiyear-deal with Katie to do a new talk show to start sometime in September 2012. Would you watch? She didn’t get to many people to watch after 5r five years as the "CBS
Evening News" anchor but ABC wants her. ABC's bet was that with Winfrey ending a talk show that dominated the marketplace, viewers would seek something new and Katie Couric was the biggest available name out there. BTW back on the CBS evening news look for her successor Newsman Scott Pelley, to start today. This might be tougher than the Evening news... Only about one of every 10 new syndicated shows that come on the market succeed, Jane Pauley, remember her? One of Couric's predecessors on the "Today" show, was among those who tried and failed. A talk show in today's market is generally news oriented, celebrity
focused such as "Ellen" or informational such as medical, relationship or cooking shows. Oprah's show was the only one to successfully blend all three in recent years, and in the ratings she towered over all competitors. Katie’s show will be watched closely to see which direction it takes, or if it can try to emulate the breadth of Oprah's show. The scrambling to claim Winfrey's audience has already begun, and sometimes the tactics are tough. Dr. Mehmet Oz traveled to Chicago for a blessing — taping a short ad where Winfrey encouraged people to watch her former protégé’s show. Oz has moved into Winfrey's coveted 4 p.m. time slot at some stations, but in major markets such as New York and Philadelphia, ABC is airing local news where Winfrey once appeared. Anderson Cooper is also launching his own talk show this fall, along with British talk show host Jeremy Kyle. Ricki Lake returns to the talk show world next year all trying to be the next Oprah.