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Taylor & The Biebs Bad for Biz

Cosmetic giant Elizabeth Arden announced some dismal financial news this week concerning its fiscal fourth quarter results. Net sales are down 30 percent, resulting in a staggering loss of close to $150 million.

And here's part of the explanation, directly from their report to shareholders:
"While the Company had expected weaker sales comparisons due to the lower level of fragrance launch activity in fiscal 2014 versus fiscal 2013, the decline in sales of celebrity fragrances, particularly the Justin Bieber and Taylor Swift fragrances, was steeper than anticipated."

In other words, The Biebs and Taylor stink – at least, for Elizabeth Arden.

And they've got to be pretty bad to be singled out, especially since the company also carries other celebrity fragrances from Britney Spears, Jennifer Aniston and Mariah Carey.

Check out this commercial for Justin's fragrance, Girlfriend. I think I see the problem…

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Amazing Agility

It's hard to tell how old this video is – looks like it was posted to Facebook a couple of weeks ago.

Check out this limber and loose athlete as he tears up the treadmill.

When it first starts, you expect it to be an America's Funniest Videos selection ending up with a faceplant or his being rocketed off into a wall.

Not so. What's truly amazing is that no one around him seems to notice what's going on.

Seriously – I'd have trouble making those moves on a surface that wasn't moving!
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People : Valentin Bosioc




 

Wet Blankets on Ice Bucket Challenge

The ALS Ice Bucket Challenge has been phenomenally successful, both in raising awareness about the disease and raising funds for continued research to combat and defeat it.

But of course, there have to be party poopers.

First up, the Archdiocese of Cincinnati officially discouraged Catholics from participating, because some of the money donated to the ALS Association funds embryonic stem cell research, and that goes against the church's teaching.

Then, the US State Department weighed in, banning ambassadors and high-profile foreign service workers from participating, as the charitable fundraising caused "concerns about preference and favoritism."

Someone needs to throw buckets of ice water on the people imposing these bans.

That's something I'd donate to see.
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Topics : Politics
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Locations : Cincinnati




 

Does "Automata" Translate to "I, Robot"?

Antonio Banderas' new movie, Automata, opens in October, but a teaser trailer was released this week. Here's the synopsis from IMDb:

"Jacq Vaucan, an insurance agent of ROC robotics corporation, routinely investigates the case of manipulating a robot. What he discovers will have profound consequences for the future of humanity."

Excuse me for asking, but isn't that just about the same story told in Will Smith's 2004 film, I, Robot? Here's that movies synopsis from IMDb:

"In 2035 a technophobic cop investigates a crime that may have been perpetrated by a robot, which leads to a larger threat to humanity."

I'm sorry, they're different. Antonio's an insurance agent. Will was a cop. Plus, Automata is set in 2044.

What was I thinking? Check out the trailers for both films – see what you think…

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Jimmy Fallon's Barber College

Oscar winner Jared Leto is a trusting soul. During a visit to The Tonight Show on Wednesday, Jimmy Fallon offered Jared some style advice: take the beard down a notch.

The beard's been growing since Jared's Oscar win, so he's a little attached to it. But, admitting that he'd "been asked to do some resurrections lately," Jared said maybe it was time for a trim.

Luckily, Jimmy had the tools handy, and he was able to take some length and bulk off Jared's face.

Nice job too – good to know if things don't work out behind the desk, Jimmy could land a gig in NBC's makeup department.

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People : Jared LetoJimmy Fallon




 

Ice Bucket Challenge in Three Parts!

Sarah Jessica Parker wrapped herself in a towel and stepped out onto a balcony in Houston, Texas yesterday to accept the ALS Ice Bucket Challenge. She did it on Instagram, so it had to be in three parts.

The first part was accepting the challenge.



The second part featured her nominees for getting iced – Joan Rivers, Kim Kardashian and Billy Eichner.



And the third part was the dousing – but whoever tossed the water on her didn't do such a good job. Check that out too.

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Mug Shot or Yearbook Photo?

Texas Governor Rick Perry – a possible presidential candidate in 2016 – was indicted by a grand jury in the Lone Star State last week on charges of abuse of power and coercion.

He showed up yesterday for his mug shot – looking like he was posing for a yearbook picture. He sure doesn't look a bit worried, does he?

The charges allege that the governor vetoed funding of a county office that investigate public corruption because the woman who runs the office refused to resign after her DUI conviction.

You can check out the story in the video clip below.
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Topics : Human Interest
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Locations : Texas
People : Rick Perry




 

Beyonce Gets Divorce Advice from Gwyneth

And there's a headline I never thought anyone would write, ever.

Not the Beyonce-getting-divorced part. That rumor's been buzzing around for weeks, months even.

The other part: getting divorce advice from Gwyneth Paltrow.

You remember how she and Chris Martin consciously uncoupled a few months ago. And now, she's become a consultant to celebrity splitters.

Word is that the BeyZee break up will happen in the fall, at the end of their On The Run tour dates. But according to sources, Queen Bey wants it to be as amicable as GwynChris's.

Sorry. All this talk of uncoupling got me in the mood to couple Gwyneth and Chris just one more time…
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Topics : Human Interest
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People : BeyChris MartinGwyneth Paltrow




 

Fifty Shades Guy Deserves Oscar?

Fifty Shades of Grey hasn't even been released yet – it doesn't come out until Valentine's Day, 2015 – but already, the woman who wrote the screenplay says that Jamie Dornan, the actor playing Christian Grey, Is going to get an Oscar.

She's talking about an Academy Award, not a weiner.

That's according to an US Weekly article yesterday, quoting an interview Kelly Marcel gave a week or so ago to Reza Aslan in his Writer's Room series.

Here's her best quote: "Apparently Jamie is great at being soft and hard at the same time. Which is hard to do for an actor!"

I'm thinking she knew exactly what she was saying. How about you?

Meanwhile, check out the film's trailer again, and see if you smell Oscar…

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Missouri Mall Goes Viral

The marketing folks at the East Hills Mall in Saint Joseph, Missouri might have created what Reddit.com called the "Terrible Mall Commercial" and made it terrible on purpose.

The idea: have folks from the various shops selling back-to-school items sing about their wares to a bit of a hip-hop beat. With an old-style microphone in front of them.

"Singing" is a generous term. Some of the presentations are hideous. But, they're so bad, they're good.

And because of that, the video has gone viral. It was posted on August 17 – last Sunday – and as of last night, it had over 1.5 million hits on YouTube.

Check it out for yourself. Add to the hit count, and see what you think…

Marketing genius, or a lightning strike?

Oh, and by the way, "boots and pants and boots and pants!"

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Topics : Hospitality_Recreation
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Locations : Missouri




 


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